AI-guided writing for children.

With Spark beside them, children aged 9–14 turn their ideas into stories of their own, one paragraph at a time.

Spark guides. Children write.

Their words. Their world.

From “I don’t know how” to “I wrote this.” Spark helps children begin, shape their ideas, and keep writing.

Find your writing rhythm.

Short lessons show how writing works. Guided tasks help children put it into practice, with word games along the way.

Learn

See a skill in action. Short, character-led lessons show children ways to describe, explain, and tell a story.

Write

Build a piece, one paragraph at a time. Spark guides each section, gives feedback, and helps children find the words they need.

Play

Find a word. Try it out. Word puzzles give children another way to practise spelling and discover words for their next piece.

Find the word for it.

When children know what they want to say but can’t find the word, they can describe it to Words and choose a suggestion for their writing.

Spark holding a pencil, ready to help.

Words

Describe what you want to sayscared but excited

A word to try

jittery

Bloop feeling jittery

Choose a word that fits your writing.

New islands. New writing skills.

Each island focuses on a different writing skill, from shaping a story to supporting an opinion. As children progress, they unlock new islands with lessons, writing activities, and word games to explore.

Story Bay: a sunny island with a writing hut, palm trees and a path around the bay.

Story Bay

Build a story with a beginning, middle, and end.

Detail Cove: an island of gardens, a fountain, and paths leading to new writing activities.

Detail Cove

Bring a scene to life with sensory details and precise words.

Opinion Oasis: a desert island with a castle, palms and a winding activity path.

Opinion Oasis

Express a point of view and support it with reasons.

Idea Woods: a woodland island with a treehouse, a waterfall and places to practise words.

Idea Woods

Explore new words and practise spelling through play.

Complete activities to unlock the next island and explore new writing skills.

From “I wrote it” to “my book”.

A finished piece becomes a book to keep and read again. Their collection grows with each story, and Ink earned through practice helps them personalise their library.

A story becomes a book with a cover and pages, ready to read again.

A little company goes a long way.

Spark stays beside the draft. Nori, Zig, Bloop and Kip bring word help, lessons, and moments of play into the same writing world.

Spark, the sunny yellow octopus.

Spark

Your writing companion

Nori, a bright coral crab.

Nori

An eye for words

Zig, a patient green turtle.

Zig

Time to refine

Bloop, a cheerful blue seal.

Bloop

Here to cheer

Kip, a curious purple pelican.

Kip

A new perspective

Help them begin.

Writing gaps and limited support show why accessible guidance matters.

What we heard

73%

of children felt discouraged or unsure how to start.

83%

of children needed help developing their ideas.

83%

of parents were unsure how to help.

Exploratory U.S. interviews · n = 30 · October 2025

Interview percentages are rounded and describe this sample. Kentucky results are state-specific. Tutoring capacity is school-reported.

A few good questions.

For curious minds, grown-ups, and anyone taking a closer look.

Spark reading a book.
What is Inkland?

Inkland is an AI-guided writing world for children aged 9–14, designed for iPad and PC. Children learn how to start, organise their ideas, develop a piece, and revise it, with lessons and games to practise along the way.

Does the AI write the story?

The child is the author. Spark guides each section and offers feedback on their draft. If a word is hard to find, children can describe what they want to say in Words and choose a suggestion. Children write the story and decide what to keep.

How do rewards work?

Practice earns Ink. Children use it to choose furniture and decorations for their personal library. As they progress, they unlock new islands. Ink is earned through activities rather than purchased.

What about children’s privacy?

Inkland is designed around private stories by default, with children’s work excluded from AI training. Books belong in each child’s personal collection, and children choose which suggestions to use.

Can I download Inkland?

Inkland is planned to launch by the end of 2027. This website lets you explore the experience and its design story.

How is sustainability part of Inkland?

Inkland is designed to make guided writing more accessible. Private stories, no AI training on children’s work, and rewards earned through practice support children’s ownership of their learning.

Your next story starts here.

With Spark beside them, young writers have a place to begin and a reason to keep going.

Explore Inkland
Spark is ready for the next story.

Inside Inkland

Inkland product design